Wednesday, January 28

Just Admit It. You Love Advertising.

Advertising, it is one of those things that everyone loves to hate. The 30 second commercial is often an uninvited interruption to a suspenseful story; fictitious or reality. If you have ever watched Deal or No Deal you know exactly what I mean. However, we would be foolish to abolish advertising and the 30 second commercial in our lives. For both bad and good advertising, provides mountains of entertainment and is often featured as the main topic of water cooler conversations. I'm not just saying this because I'm in the Advertising industry either.

Take for instance this recent spot for Heineken. It is highly entertaining and been causing quite the buzz on the internet. It was brought to my attention not by a peer in the industry, but a engineer. Who, I wouldn't classify as the typical advertising geek, but definitely someone who can appreciate a good alcoholic beverage and witty humor.

Or you can take for example the ShamWow! infomercials that have been seen everywhere! Personally, this infomercial is like nails or chalk board, I imagine it is for a lot of people. You know what, though? In the last week alone I have heard the local DJ talking about the "ShamWow! Guy", I've over heard a patron at the local bar talking about the "ShamWow! Guy" and it has come up in conversation at the office. I wonder if the impression the infomercial is making, is translating to sales?

So as CK points out in this Get To The Point newsletter. Use your DVR, but use it wisely. You don't want to miss out on the latest buzz.


P.S. This Sunday it is expected that 100 million viewers will tune in to watch the SuperBowl. Many will be tuning in not for the game but for the shock and awe of the 2009 debut ads. To prepare yourself, you should spend sometime reminiscing with the 2008 Superbowl Ads.

No comments: